| Journal of Economics and Management Volume 14, No. 2 August, 2019 |
| Applying Linguistic Cognitive Map Method to Deal with Multiple Criteria Decision-making Problems |
| Chen-Tung Chen |
| Department of Information Management, National United University, Taiwan. |
| Wei-Zhan Hung |
| Department of Industrial Engineering and Enterprise Information, Tunghai University, Taiwan. |
| Hui-Ling Cheng |
| Department of Finance, Overseas Chinese University, Taiwan. |
| Abstract |
| In general, decision-makers must consider many influence factors when dealing with decision-making problems, and these factors will interact with each other. The fuzzy cognitive map (FCM) is an analysis tool that can illustrate the causal relationships among influence factors by a network structure. In addition, the opinions of experts are subjective and vague in the decision-making process. It is suitable for experts to use linguistic variables to express their opinions. Therefore, this paper presented a linguistic cognitive map decision method (LCMDM) by combining linguistic variables with a fuzzy cognitive map to deal with multiple criteria decision-making problems. Finally, a numerical example was implemented to illustrate the computational process of the proposed method. The conclusions and future research directions were discussed at the end of this paper. |
| Keywords： Linguistic Variables, Fuzzy Cognitive Map, Multiple Criteria Decision Making (MCDM). |
| JEL Classifications：C00, C02, C18. |
| Back |