Journal of Economics and Management Volume 18, No. 1 March, 2022

The Study of Consumers' Intention to Purchase in Unmanned Store

Shu-Ling Hsu

Department of Accounting Information, Southern Taiwan University of Science and Technology, Tainan, Taiwan

Abstract

With the advancement of the technology era, the technology of various industries has gradually developed rapidly. The type of shopping that people pursue has also changed with time. From the grocery store gradually stepping into the supermarket, convenience stores have been gradually introduced to Taiwan and have slowly flourished in Taiwan because of the high desire of people to pursue a higher quality of life. In the case of an unmanned store, we focused on the X-Store, a 7-11 unmanned store in Taiwan, in which the development goals were to explore, experience, and excellent. We applied the Extended Integrated Technology Acceptance Model (UTAUT2) to conduct research on consumers’ intentions toward unmanned stores, and we retrieved 180 valid questionnaires online. From the research results, it was found that "performance expectancy", "effort expectancy", "social influences", "facilitating conditions", "behavioral intention" and "use behavior" would affect consumers’ intentions for unmanned shops.

Keywords：Extended Integration Technology Acceptance Model, Unmanned Store, Use Intention.

JEL Classifications：M10, M31.

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